Last year at this time, I wrote a post via Healthy Living predicting the fitness trends of 2014. To recap, the online workout phenomenon took off — concepts like Booya Fitness, and Radius Fitness by NBC and Under Armour both launched in 2014, providing consumers with the ability to partake in boutique fitness programming in the comfort of their own homes. Combination classes continued to grow with favorites such as Met Con by Equinox and ReXist360 and CrossFlowX at The Movement, a boutique fitness studio located in Manhattan’s Flatiron district. Sweatworking continues to thrive because, for many people, fitness now means being social.
So what’s in store for 2015? Not only do I have some fitness predictions, but as a dietitian, I feel as though the nutrition trends mentioned below will also be popular over the next year.
1. Specialized Cardio Boutiques – During 2014, indoor rowing classes hit the scene. The concept2 rowers took cardio to another level and provided high intensity / combination classes to fitness enthusiasts. Also launched recently in New York City, the Mile High Run Club, an indoor treadmill studio that claims to be the first studio dedicated to running. I predict that additional cycling studios will continue to launch, as well as other niche studios. Be on the lookout for the launch of other cardio-based equipment classes–perhaps even a dedicated jump roping studio.
2. Growth in consumer education and knowledge – According to a Pollock Communications Survey survey of dietitians, dietitians report that consumers are moving away from complacency. This year’s survey reveals that only 26% of dietitians feel Americans are complacent with being at an unhealthy weight, as compared to 44% last year. This indicates that fewer consumers will simply accept being overweight. In addition, 38% of dietitians also agree that consumers receive the most misinformation from blogs and websites–and unfortunately, they predict that there will be even more nutrition misinformation available in 2015. As a result, there may be a rise in the popularity of apps such as Health IQ . These apps hope to be the new Candy Crush, by including addictive yet factual quizzes on a multitude of topics including Food Nutrients: Best Sources; Calorie Counting: Hidden Sugars in Labels; and Exercise Hacks: New Year’s Resolutions. Start off with their preliminary quiz!
3. Say NO to GMO’s – In case you’re unaware, GMO’s are genetically modified organisms — living organisms whose genetic material has been artificially manipulated in a laboratory through genetic engineering. That may sound unappetizing, but GMOs are in a vast majority of processed foods in the U.S. In 2015, I’m hoping to see more popular food brands join the non-GMO movement. Ben & Jerry’s is on the cutting edge of this trend, as it has started labeling its pints as Non-GMO. For a current list non-GMO products by brand, check out this list.
4. Travel Friendly Fitness Equipment – As fitness on-the-go concepts grow in popularity, so do the accessories that enable such workouts: resistance bands became popular strength training equipment in 2006, TRX gained popularity in 2010, Cross Rope – the weighted jump rope system – launched in 2012, and this past year ReXist 360 launched portable velcro resistance bands. Personally, I’ve found that these portable fitness accessories have made my postnatal weight loss easier and more fun, because I can challenge my lower body while I walk! I can’t wait to see what’s in store for 2015.
5. Prenatal Wellness Products – So far this is a relatively untapped market, but should be a necessary focus going forward. Pregnant women need dedicated support and attention, from fitness concepts to nutrition products. I was pregnant for most of 2014 and I found the research, recommendations, and options very outdated. I had to rely on my own education to get me through the decision making process. In early December 2014, the Babyscripts (partnered with MedStar Health) launched for health care providers to offer their patients a “Mommy Kit,” which includes an iPhone-based app, wireless weight scale,, and wireless blood pressure cuff. Right now, this program has a 60 patient roll-out at three hospitals, with the intent to expand to all 10 MedStar hospitals in the Maryland/Washington D.C area. During my third trimester, I used the iHealth wireless blood pressure armband, which allowed me to track my BP and send reports to my doctor — a great way to monitor trends.
6. Increased focus on healthy fats – Avocado toast became the “ideal meal/snack” of 2014. It’s such a simple concept, so why hadn’t we thought of it before?! While avocado is considered healthy, a good source of monounsaturated fats and a nutritionally dense food item, there are other options that fall under the healthy fats category. Most recently, chia seeds have gained popularity as a healthy fat and a superfood. They offer a complete nutritional profile of omega-3, balanced dietary fiber, complete protein, antioxidants and minerals. Mamma Chia offers chia packed granola, beverages, and seeds to top onto yogurt, oatmeal, or inside baked goods.
While these are my predictions, I am sure we’ll be introduced to brand new concepts yet to hit the scene. Can’t wait until 2015!